Last updated: 01/03/2026
1. Who We Are
This Privacy Policy describes how No Brand, Just Me (“we”, “us”, or “our”) collects, uses, and shares information about you when you visit or interact with:
- Our websites: nbjm.store and nobrandjustme.store (the “Sites”), and
- Our online stores on platforms such as Shopify and Etsy (collectively, the “Services”).
We also use Gelato to fulfill orders (production, shipping, and delivery of products).
If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:
- Email:
[email protected] - Postal Address:
No Brand, Just Me
1971 E Beltline Ave NE Ste 106 #910
Grand Rapids, MI 49525
United States
2. What We Do
No Brand, Just Me is a brand focused on custom-designed merchandise that promotes your own interests and hobbies instead of traditional big-name logos. Our designs often include:
- Visual designs, photos, or images
- Modified brand names (e.g., “No Brand, Just Baseball”)
- QR codes that tell the story behind the design, image, or photo
We sell products primarily through Shopify and Etsy, and we use Gelato to produce and ship orders. Our website nbjm.store is also used to receive artwork from authors/creators who would like their work to be printed on our products.
3. Information We Collect
We collect information that you provide directly and information that is collected automatically when you use our Services.
3.1 Information You Provide to Us
When you interact with our Sites or stores, you may provide us with:
- Account and Order Information
- Name
- Email address
- Shipping and billing address
- Phone number (if provided)
- Order details (products purchased, order amount, date/time)
- Payment Information
Payments made on our Shopify store or via Etsy are processed by those platforms and their payment processors (such as Shopify Payments, Stripe, PayPal, or Etsy’s payment partners).- We do not store your full credit card number on our servers.
- Payment details are handled directly by the respective platform and payment processor, subject to their own privacy policies.
- Communications
- Emails and messages you send us (for support, questions, or feedback)
- Messages sent via Shopify or Etsy (e.g., order questions)
- Newsletter sign-ups and your communication preferences
- User-Generated Content & Artwork Submissions
- Product reviews, ratings, or comments you submit
- Artwork, images, designs, and other creative content you submit through nbjm.store or other channels if you want your work printed on our products
- Any information you provide when submitting artwork, such as:
- Your name or display name
- Contact information (e.g., email)
- Description or story about the artwork, including your interests or hobbies
- Social or promotional links you choose to share
3.2 Information We Collect Automatically
When you visit or use our Sites, we may automatically collect:
- Usage Data
- Pages you view
- Time and date of your visit
- How you navigate and interact with the Sites (clicks, scrolls, etc.)
- Device and Technical Data
- IP address
- Browser type and version
- Device type and operating system
- Referring and exit pages
3.3 Cookies and Similar Technologies
We use cookies and similar technologies to:
- Remember your preferences (e.g., items in your cart, language, site preferences)
- Understand how our Sites are used and improve performance
- Support basic analytics and, where used, marketing and personalization
You can manage cookies through your browser settings. If you disable cookies, some features of the Sites may not function properly.
4. QR Codes and Tracking
Our merchandise often includes QR codes that link to stories about the design, image, or photo, consistent with our “No Brand, Just Me” concept.
When you scan these QR codes:
- You may be taken to a page on nbjm.store, nobrandjustme.store, or a partner platform.
- We may collect limited analytics data, such as:
- The fact that a scan occurred
- General location based on IP address (e.g., city/region)
- Device type and browser
- Date and time of the scan
We use this information to understand engagement with our designs, stories, and products and to improve future designs and content.
We do not use QR code scans to secretly identify you by name. However:
- If you are logged into an account on our Site when you scan a QR code, or
- If you voluntarily submit information on the landing page (e.g., comments, your email, or artwork),
that information may be associated with your account or submission.
5. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and operate our Services
- Processing and fulfilling your orders through Shopify or Etsy
- Coordinating with Gelato for production, shipping, and delivery
- Managing your account or profile (where applicable)
- To communicate with you
- Responding to your questions, support requests, and feedback
- Sending order confirmations, shipping updates, and other transactional messages
- To manage artwork submissions and collaborations
- Receiving, reviewing, and organizing artwork submitted via nbjm.store
- Communicating with authors/creators regarding their submissions, potential collaborations, and production
- Displaying or featuring artwork and related stories in accordance with our Artwork Submission Terms or agreements
- To personalize your experience
- Recommending products and designs related to your interests and hobbies
- Tailoring content, stories, and suggestions on our Sites
- To improve our products and brand
- Understanding how visitors interact with our Sites, designs, QR codes, and content
- Analyzing trends to develop new concepts and improve the quality and variety of our merchandise
- For marketing (where allowed by law)
- Sending newsletters, special offers, updates about new designs or collaborations, and other promotional communications
- You can opt out of marketing emails at any time by following the unsubscribe link in our emails.
- For legal, compliance, and security purposes
- Detecting, preventing, and addressing fraud, abuse, or misuse of our Services
- Protecting our rights, property, and safety, and that of our customers and partners
- Complying with legal obligations and enforcing our terms and policies
6. Legal Bases for Processing (EEA/UK Visitors)
If you are in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data on the following legal bases:
- Contract – To process your orders and provide the products and services you request, including handling artwork submissions where they relate to a contract or collaboration.
- Legitimate Interests – To improve our Sites and products, keep our Services secure, understand usage patterns, run our business, and promote our brand (balanced against your rights and freedoms).
- Consent – For certain cookies, analytics, marketing communications, and any use of your data that requires consent under applicable law.
- Legal Obligation – To comply with applicable laws and regulations (e.g., tax and accounting requirements).
7. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service Providers and Vendors
- E-commerce platforms – such as Shopify and Etsy, which host our stores and process orders.
- Payment processors – such as Shopify Payments, Stripe, PayPal, and Etsy’s payment partners, which handle payment processing.
- Fulfillment and logistics – such as Gelato, which handles production, shipping, and delivery of many of our products.
- Hosting, IT, and analytics providers – including tools that help us operate the Sites and understand usage.
- Email and customer communication tools – used for sending transactional and marketing emails, as well as managing support.
- Professional Advisors
- Lawyers, accountants, or auditors, where reasonably necessary to operate our business and comply with obligations.
- Law Enforcement or Regulatory Authorities
- When required by law, legal process, or to protect our rights, property, or safety, or the rights, property, or safety of others.
- Business Transfers
- In connection with a merger, acquisition, financing, or sale of all or part of our business or assets. If this occurs, we will take steps to ensure your information is handled in accordance with this Privacy Policy.
Service providers and vendors are given only the information reasonably necessary for them to perform their services and are expected to protect it and use it only for those purposes.
8. International Data Transfers
We are based in the United States, and many of our service providers (including Shopify, Etsy, Gelato, and analytics tools) may process data in the United States and other countries.
If you are located in a region with data transfer rules (such as the EEA/UK), we will take appropriate measures (such as standard contractual clauses or other safeguards) to protect your personal data when it is transferred internationally.
9. Data Retention
We retain your personal information:
- For as long as necessary to fulfill the purposes described in this Privacy Policy (for example, to provide your orders, manage artwork submissions, and maintain your account).
- For as long as required by law (e.g., for tax, accounting, and legal obligations).
- For a reasonable time thereafter to maintain business records and resolve disputes.
When we no longer need your information, we will delete or anonymize it in a secure manner.
10. Security
We use reasonable technical and organizational measures to protect your personal information, including:
- Encrypted connections (HTTPS) where supported
- Access controls and limited access to personal data
- Use of reputable e-commerce, payment, and fulfillment providers that follow industry security practices
However, no system is completely secure. While we work to protect your information, we cannot guarantee absolute security.
11. Your Rights and Choices
Depending on your location, you may have certain rights in relation to your personal information, which may include:
- Access – Request a copy of the personal information we hold about you.
- Correction – Ask us to correct inaccurate or incomplete information.
- Deletion – Request deletion of your personal data in certain circumstances.
- Restriction – Request that we limit how we use your information.
- Portability – Request a copy of your data in a structured, commonly used, and machine-readable format, where technically feasible.
- Objection – Object to certain types of processing, especially direct marketing.
- Withdraw Consent – Where we rely on consent, you can withdraw it at any time.
To exercise any of these rights, contact us at [email protected]. We may ask you to verify your identity before responding.
If you are in the EEA/UK, you also have the right to lodge a complaint with your local data protection authority.
You can also:
- Opt out of marketing emails by clicking the “unsubscribe” link in any marketing email we send.
- Control cookies through your browser or device settings.
12. Children’s Privacy
Our Sites, products, and services are not directed to children under the age of 13 (or the relevant minimum age in your jurisdiction), and we do not knowingly collect personal information from children.
If you believe that a child has provided us with personal information, please contact us at [email protected], and we will take appropriate steps to delete such information.
13. Third-Party Links
Our Sites and QR code landing pages may contain links to third-party websites or services (for example, Shopify, Etsy, Gelato, social media, or other platforms related to an artwork story). We are not responsible for the privacy practices of those third parties.
We encourage you to review the privacy policies of any third-party websites or services you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top and, where appropriate, provide additional notice (for example, by email or a notice on our Sites).
Your continued use of our Sites or Services after changes are posted will mean you accept those changes.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, you can contact us at:
- Email:
[email protected] - Postal Address:
No Brand, Just Me
1971 E Beltline Ave NE Ste 106 #910
Grand Rapids, MI 49525
United States